Communication & MediaStable Study ProspectsBachelor
Business and Economic Journalism
Also known as: Financial Journalism, Economic Reporting
A program of study that prepares students to gather, analyze, and synthesize verbal and visual information to communicate stories related to business and economics across multiple media platforms. Includes instruction in accounting, business, business and economic reporting, business law, economics,
Business JournalismEconomic ReportingFinancial JournalismMedia CommunicationBusinessEconomicsJournalismContent CreationLegalDesign
A Week as a Student
Your week kicks off with Intro to Microeconomics at 9 AM in a large lecture hall, grappling with supply and demand curves. Afterward, Business Reporting I delves into analyzing a recent Wall Street Journal article; Professor Miller points out key reporting angles. You meet your group to brainstorm topics for your first profile piece. Lunch with friends at the dining hall, discussing weekend plans. The afternoon is spent sifting through economic news sources, trying to find a compelling story lead. It feels a bit overwhelming, sifting through so much information, but the challenge is exciting.
Graduates can pursue roles as financial journalists, economic reporters, business correspondents, or content creators for financial news organizations. They may also work in corporate communications or market analysis, leveraging their specialized understanding of business and media.
Impact of AI on this Study
AI assists in automating data collection and analysis for economic reports, fact-checking, and generating initial drafts of routine financial news. It also personalizes content delivery and identifies emerging trends for journalists to investigate further.