Also known as: Graphic Design, Advertising Design, Visual Communication
A program in the applied visual arts that prepares individuals to use artistic techniques to effectively communicate ideas and information to business and consumer audiences via illustrations and other forms of digital or printed media. Includes instruction in concept design, layout, paste-up, and
Graduates can pursue roles as graphic designers, illustrators, art directors, digital marketing specialists, or advertising creatives. They work in agencies, corporate marketing departments, or as freelance artists, creating visual content for campaigns, websites, and publications.
Impact of AI on this Study
AI is transforming commercial art by automating repetitive design tasks, generating preliminary concepts, and enhancing personalization in advertising. Professionals will increasingly use AI tools for efficiency, focusing on creative strategy, ethical considerations, and refining AI-generated outputs.