Also known as: Professional Photography, Applied Photography
A program in the applied visual arts that prepares individuals to use artistic techniques to effectively communicate ideas and information to business and consumer audiences, and recording events and people, via digital, film, still and video photography. Includes instruction in specialized camera
Your first class is Digital Photography Techniques, diving deep into DSLR settings and RAW file advantages. Later, in the lab, you struggle with white balance for a product shot, but a classmate helps you calibrate the gray card. Lunch is a quick sandwich with your friends before heading to the campus library. You spend the afternoon researching photographers for your Visual Storytelling project, looking for inspiration on composition.
Graduates can pursue roles as advertising photographers, product photographers, portrait specialists, fashion photographers, or photojournalists. Many also establish successful freelance careers, offering their services across various commercial sectors.
Impact of AI on this Study
AI is increasingly used in commercial photography for advanced image editing, generative art, background removal, and workflow automation. While it streamlines production and offers new creative tools, photographers must adapt to leverage AI effectively and maintain authenticity.