Also known as: Entertainment Management, Music Business
A program that prepares individuals to organize and manage music organizations, operations, facilities, and personnel. Includes instruction in business and financial management; marketing and fundraising; personnel management and labor relations; event promotion and management; music products merch
Music ManagementEntertainment ManagementEvent ManagementArtist ManagementBusinessMarketingOperations ManagementMusicManagementFinance
A Week as a Student
Your Introduction to Business Management class kicks off the week with a deep dive into organizational structures. You're assigned a case study on a major record label, needing to identify its strengths and weaknesses for Wednesday's discussion. Later, you grab coffee with a classmate, discussing strategies for an upcoming Music Marketing group presentation. That afternoon, a brief meeting with your academic advisor clarifies your electives for next semester. You hit the campus gym before dinner, clearing your head from the influx of new business concepts and the weight of your growing to-do list.
High School Preparation
Required Subjects
EnglishBusiness StudiesMusicMathematics
Recommended GPA
3.0-3.5
Advanced Courses (AP/IB/Honors)
AP Music Theory
AP Microeconomics
IB Business Management
Core Subjects
Click on "i" to learn more about each subject
Career Prospects
Growing Study Prospects
Graduates can pursue roles as artist managers, concert promoters, record label executives, venue managers, or marketing specialists in the music and entertainment industry. Opportunities exist in live music, recording, publishing, and digital music platforms.
Impact of AI on this Study
AI influences music management through data analytics for audience targeting, automated marketing campaigns, and content recommendation systems. It also aids in intellectual property management and optimizing tour logistics.