Selling Skills and Sales Operations

Your week kicks off with an "Introduction to Marketing Principles" lecture, covering the 4 P's and market segmentation. You're assigned a group project to analyze a new product launch, so you meet your team briefly after class to exchange numbers and set an initial planning session. Later, you grab lunch with friends, discussing weekend plans and campus events. Tonight means starting the assigned reading on buyer personas and reviewing your dense lecture notes. It's a solid start, mapping out the week's academic and social demands.