Advertising and Promotions Manager
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Careers: Sales, Marketing & Comms
- Level: Mid
- Salary: $88,872 - $177,744 per year
- Outlook: Stable
- Education: Bachelor's Degree
Key skills
- Active Listening
- Speaking
- Critical Thinking
- Reading Comprehension
- Writing
- Monitoring
- Active Learning
Career path
- lower level jobs: Coordinateur marketing · Spécialiste en publicité junior · Assistant promotions
- higher level jobs: Directeur marketing · Directeur de marque · Directeur marketing (CMO)
AI impact
AI will significantly transform this career by automating routine tasks like ad placement, audience segmentation, and performance tracking. Managers will increasingly leverage AI for data-driven insights, personalized campaign creation, and predictive analytics to optimize marketing strategies. The focus will shift towards higher-level strategy, creative oversight, and interpreting complex AI-generated data.
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Advertising · Promotions · Marketing Communications · Brand Management · Marketing Strategy · Business · Communications · Leadership · Management
Frequently asked questions
What does a Advertising and Promotions Manager do?
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
What is the salary of a Advertising and Promotions Manager?
The typical salary range is $88,872 - $177,744 per year.
What is the job outlook for a Advertising and Promotions Manager?
The outlook is Stable.