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Sales, Marketing & CommsDeclining

Advertising and Promotions Manager

Mid-level

Also known as: Account Director, Account Executive, Account Manager, Account Specialist

Sales, Marketing & CommsBachelor's Degree

Job Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
AdvertisingPromotionsMarketing CommunicationsBrand ManagementMarketing StrategyBusinessCommunicationsLeadershipManagement

A Day in the Life

You arrive at your marketing agency desk around 8:45 AM, grabbing a coffee on the way. Your desktop comes to life, displaying a flurry of new emails in Outlook. You quickly scan your inbox, prioritizing responses and flagging urgent requests. Next, you pull up your calendar, noting the two major campaign review meetings scheduled for today. You open the Google Analytics dashboard, checking the real-time performance of the current digital ad campaigns before diving into your first task.

Skills employers are looking for in 2027

Software and technologies flagged by O*NET as Hot or In-Demand for this role.

Hot technologies
Adobe AcrobatAdobe After EffectsAdobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopExtensible markup language XMLFacebookGoogle AnalyticsHubSpot softwareHypertext markup language HTMLJavaScriptMarketo Marketing AutomationMicrosoft AccessMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft SQL ServerMicrosoft SharePointMicrosoft WindowsMicrosoft WordSAP software+3
In-demand software
Microsoft ExcelMicrosoft Office softwareMicrosoft PowerPoint

Job Outlook 2025-2035

Projected growth

-3.7%

US average: +3.5%

Job openings

2,300

per year (US)

Jobs today

33,200

in 2025 → 31,900 (2035)

Typical entry education

Bachelor's degree

Source: U.S. Bureau of Labor Statistics, Employment Projections; O*NET Bright Outlook. Read the BLS Occupational Outlook Handbook

Work Environment

How this work is typically performed, based on O*NET work context data.

Email & digital communication
High
Working in a team
High
Contact with others
High
Freedom to make decisions
High
Time pressure
High
Time spent sitting
High
Working outdoors
Low
Indoor, climate-controlled
High
Dealing with customers
Moderate
Level of competition
Moderate

Source: O*NET Work Context (v31.0)

Future Perspective

Declining Job Market

The outlook for Advertising and Promotions Managers is projected to decline by 3.7% from 2025 to 2035. Despite this trend, about 2,300 job openings are expected each year, often due to people changing careers or retiring. The median annual wage for this role is $133,660.

Career ladder

Often before this role

  • Coordinateur marketing
  • Spécialiste en publicité junior
  • Assistant promotions

Where it can lead

  • Directeur marketing
  • Directeur de marque
  • Directeur marketing (CMO)

Impact of AI on this Job

AI will significantly transform this career by automating routine tasks like ad placement, audience segmentation, and performance tracking. Managers will increasingly leverage AI for data-driven insights, personalized campaign creation, and predictive analytics to optimize marketing strategies. The focus will shift towards higher-level strategy, creative oversight, and interpreting complex AI-generated data.

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Salary

$133,660

Median annual wage, BLS 2025

Required Education

Bachelor's Degree

Minimum educational requirement for this position

Relevant Studies

Based on job level & field

Public Relations, Advertising, and Applied Communication

Bachelor • Communication & Media • 4 years

Commercial and Advertising Art

Bachelor • Creative Arts • 4 years

International Marketing

Bachelor • Business & Economics • 4 years

Media & Communications

Bachelor • Communication & Media • 4 years

Business/Commerce, General

Bachelor • Business & Economics • 4 years

International and Intercultural Communication

Bachelor • Communication & Media • 4 years

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