Advertising and Promotions Manager

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

AI will significantly transform this career by automating routine tasks like ad placement, audience segmentation, and performance tracking. Managers will increasingly leverage AI for data-driven insights, personalized campaign creation, and predictive analytics to optimize marketing strategies. The focus will shift towards higher-level strategy, creative oversight, and interpreting complex AI-generated data.