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Sales, Marketing & CommsGrowing

Advertising Sales Agent

Operational-level

Also known as: Account Planner, Account Specialist, Advertising Account Representative, Advertising Agent

Sales, Marketing & CommsBachelor's Degree

Job Description

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Advertising SalesMedia SalesMarketing CommunicationsDigital AdvertisingSalesMarketingBusinessCommunicationRetail

Skills employers are looking for in 2027

Software and technologies flagged by O*NET as Hot or In-Demand for this role.

In-demand software
Adobe Creative Cloud softwareAdobe InDesignAdobe PhotoshopCanvaMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft WordSalesforce software

Future Perspective

Growing Job Market

This field is experiencing expansion with increasing job opportunities and career advancement potential. Market demand is rising, with new positions being created.

Impact of AI on this Job

AI will significantly streamline lead generation and data analysis, helping advertising sales agents identify high-potential clients and tailor pitches more effectively. While AI can automate routine tasks, the human element of persuasion, relationship building, and complex negotiation will remain central to closing deals and fostering long-term client loyalty. This will allow agents to focus on strategic client engagement.