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Sales, Marketing & CommsDeclining

Advertising Sales Agent

Operational-level

Also known as: Account Planner, Account Specialist, Advertising Account Representative, Advertising Agent

Sales, Marketing & CommsBachelor's Degree

Job Description

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Advertising SalesMedia SalesMarketing CommunicationsDigital AdvertisingSalesMarketingBusinessCommunicationRetail

Skills employers are looking for in 2027

Software and technologies flagged by O*NET as Hot or In-Demand for this role.

Hot technologies
Adobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopCanvaFacebookGoogle AnalyticsMicrosoft AccessMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft WordSalesforce softwareWordPress
In-demand software
Adobe Creative Cloud softwareAdobe InDesignAdobe PhotoshopCanvaMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft WordSalesforce software

Job Outlook 2025-2035

Projected growth

-7.2%

US average: +3.5%

Job openings

7,800

per year (US)

Jobs today

99,300

in 2025 → 92,200 (2035)

Typical entry education

High school diploma or equivalent

Source: U.S. Bureau of Labor Statistics, Employment Projections; O*NET Bright Outlook. Read the BLS Occupational Outlook Handbook

Work Environment

How this work is typically performed, based on O*NET work context data.

Email & digital communication
High
Working in a team
High
Contact with others
High
Freedom to make decisions
High
Time pressure
High
Time spent sitting
High
Working outdoors
Low
Indoor, climate-controlled
Moderate
Dealing with customers
High
Level of competition
High

Source: O*NET Work Context (v31.0)

Future Perspective

Declining Job Market

This field is experiencing contraction with decreasing job opportunities. Consider developing skills in related growing fields.

Impact of AI on this Job

AI will significantly streamline lead generation and data analysis, helping advertising sales agents identify high-potential clients and tailor pitches more effectively. While AI can automate routine tasks, the human element of persuasion, relationship building, and complex negotiation will remain central to closing deals and fostering long-term client loyalty. This will allow agents to focus on strategic client engagement.

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Salary

$64,820

Median annual wage, BLS 2025

Required Education

Bachelor's Degree

Minimum educational requirement for this position

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