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Finance & LegalGrowingBright Outlook

Search Marketing Strategist

Mid-level

Also known as: Customer Experience Strategist, Digital Marketer, Digital Marketing Strategist, Digital Media Planner

Finance & LegalBachelor's Degree

Job Description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Search MarketingSEOSEMDigital MarketingMarketing AnalyticsMarketingBusinessAnalyticsAnalysisBusiness Administration

A Day in the Life

Your morning starts as you step into the vibrant, open-plan office space downtown. After grabbing coffee, you settle at your desk and open your laptop. The first order of business: checking your inbox and quickly scanning key performance indicators in Google Analytics and Google Ads. You look for any significant overnight shifts in traffic or conversion rates for your top clients, making a mental note of an interesting uptick in mobile searches for a retail campaign. You enjoy the quiet before the day fully kicks off.

Skills employers are looking for in 2027

Software and technologies flagged by O*NET as Hot or In-Demand for this role.

Hot technologies
AJAXAdobe PhotoshopCascading style sheets CSSElasticsearchFacebookGoogle AnalyticsGoogle Looker AnalyticsHubSpot softwareHypertext markup language HTMLJavaScriptMarketo Marketing AutomationMicrosoft ASP.NETMicrosoft AccessMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft SQL ServerMicrosoft VisioMicrosoft WordMySQLOracle JavaPHP+4
In-demand software
Adobe AnalyticsAhrefs Site ExplorerBing AdsCascading style sheets CSSContent management systems CMSGoogleGoogle AdsGoogle AnalyticsGoogle Looker AnalyticsGoogle Tag ManagerHypertext markup language HTMLJavaScriptMicrosoft ExcelMicrosoft Office softwareMicrosoft PowerPointMoz search engine optimization SEO softwarePythonScreaming Frog SEO SpiderSemrushWordPress

Job Outlook 2025-2035

Bright Outlook

O*NET flags this career as a Bright Outlook occupation: grows rapidly over the next decade · has a large number of job openings.

Projected growth

+7%

US average: +3.5%

Job openings

82,000

per year (US)

Jobs today

952,700

in 2025 → 1,019,000 (2035)

Typical entry education

Bachelor's degree

Source: U.S. Bureau of Labor Statistics, Employment Projections; O*NET Bright Outlook. Read the BLS Occupational Outlook Handbook

Work Environment

How this work is typically performed, based on O*NET work context data.

Email & digital communication
High
Working in a team
Moderate
Contact with others
Moderate
Freedom to make decisions
High
Time pressure
High
Time spent sitting
High
Working outdoors
Low
Indoor, climate-controlled
High
Dealing with customers
Low
Level of competition
Moderate

Source: O*NET Work Context (v31.0)

Future Perspective

Growing Job Market

The job outlook for Search Marketing Strategists is rapidly growing, with about 82,000 openings expected each year through 2035. This career offers numerous job opportunities and a median annual wage of $78,760. You can advance from roles like a Digital Marketing Coordinator to positions such as a Digital Marketing Director or Growth Marketing Manager.

Career ladder

Often before this role

  • SEO Specialist
  • Digital Marketing Coordinator
  • Content Marketer

Where it can lead

  • SEO Strategy Lead
  • Digital Marketing Director
  • Growth Marketing Manager

Impact of AI on this Job

AI will automate many routine tasks in search marketing, such as keyword research, content generation for ads, and bid management, allowing strategists to focus on higher-level strategy. Advanced AI analytics will provide deeper insights into user behavior and predictive trends, enhancing personalization and campaign effectiveness. Strategists will need to adapt by developing skills in interpreting AI outputs, ethical AI use, and strategic oversight rather than manual execution.

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Salary

$78,760

Median annual wage, BLS 2025

Required Education

Bachelor's Degree

Minimum educational requirement for this position

Relevant Studies

Based on job level & field

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